Promoting the Profession and Building Awareness

On behalf of the internal audit profession and IIA members, The IIA works tirelessly to elevate the profession and enhance professionalism. Building awareness of the value of internal auditing is a key component of The IIA’s advocacy efforts.

Likewise, there’s a lot YOU can do to help advance the profession in your workplace and in your local community. The following resources are designed to support your efforts in promoting the profession.

International Internal Audit Awareness Month

To build awareness of internal auditing all around the world, May is designated as International Internal Audit Awareness Month. IIA chapters and institutes are invited to celebrate and promote the profession throughout the month.

Building Awareness Toolkit

The Building Awareness Toolkit features creative ideas, tips, and easy-to-use tools and templates for practitioners and affiliates to promote the profession during International Internal Audit Awareness Month and all year round. You can download the toolkit today!

Building Awareness Toolkit

Remember to also promote the profession on your favorite social media channels. Check out our Facebook page to see photos of what others are doing to celebrate International Internal Audit Awareness Month, and join in the conversation on Twitter at #IIAMay.

Building Awareness Champion Program

The Building Awareness Champion program is designed to recognize affiliates that actively promote International Internal Audit Awareness Month. Affiliates that successfully complete this program will receive a specially designed Building Awareness Champion digital award. The deadline for this application is 9 June.

Building Awareness Champion

2017 Building Awareness Champions

Check back after May 2017 for this year’s list of Building Awareness Champions.

Congratulations to the champions who hosted outstanding events and awareness campaigns during May 2016 to promote the internal audit profession, increase awareness among stakeholders, and initiate dialogue that leads to a greater understanding of internal audit’s value.

IIA–Argentina
IIA–Bolivia
IIA–Botswana
IIA–Brazil
IIA–Colombia
IIA–Cyprus
IIA–Ecuador
IIA–El Salvador
IIA–Greece
IIA–Haiti
IIA–Indonesia
IIA–Lebanon
IIA–Nicaragua
IIA–Nigeria
IIA–Panama
IIA–Philippines
IIA–Singapore
IIA–Slovenia
IIA–Turkey
IIA–United Arab Emirates
IIA–Zambia
Latin American Federation of Internal Auditors (FLAI)

Promoting the Profession and Building Awareness Resources

Informational Resources

20 Ideas for Getting the Word to Students About Internal Auditing
Adding Value Across the Board Brochure
This brochure addresses how internal auditing contributes to strong corporate governance.
All in a Day's Work Brochure
This brochure addresses the varied roles of internal auditors.
Getting to Know Internal Auditing
This PowerPoint presentation provides and overview of the internal audit profession. It compares internal audits to financial statement audits and identifies internal audit stakeholders, ideal reporting relationships, and more.
Global Advocacy Platform: Pillars of Good Governance (English)
Learn more about the Pillars of Good Governance and how it applies to the globe.
Global Fact Sheet
US Fact Sheet
Value of Internal Auditing: Assurance, Insight, Objectivity
This PowerPoint presentation describes the value of internal auditing to stakeholders.

Actionable Resources

An Elected Official at Your Event
This document offers tips on how to get an elected official to attend your IIA event.
Awareness Month Poster
You can display this Awareness Month poster in your office during May to remind everyone to "Shout It Out!"
Building Internal Audit Awareness Poster
International Internal Audit Awareness Month banner image
This graphic serves as a reminder to celebrate International Internal Audit Awareness Month during May.
International Internal Audit Awareness Month Logo (Optimized for the Web)
This 750 pixel PNG image has been optimized for the web.
International Internal Audit Awareness Month Logo (Print Quality)
This 750 pixel JPG image is suitable for printing.
International Internal Audit Awareness Month Reminder Message
Media Relations Primer
This document provides guidance for working with the media and includes tips for establishing spokespersons, suggested topics to pitch to the media, tips for publicity, steps for making a media pitch, and additional guidance for spokespersons.
News Release Tips and Sample News Release Template
This document features tips on how to prepare a news release and includes a sample template for a news release.
Proclamation Guidelines and Procedures
This document outlines the recommended guidelines and procedures for requesting a proclamation.
Sample Lesson Plan
Sample Letter to the Editor
This is an example of an opinion editorial (op-ed) article that promotes internal auditing. It was published in a local newspaper in Orlando, Fla.
Stakeholders' Panel Discussion
This document includes steps for holding a stakeholder panel discussion during an IIA chapter meeting.
Suggested Wording for the Proclamation
This template offers suggested wording for a special proclamation recognizing May as International Internal Audit Awareness Month from your state governor, city major, head of state, or other well-known official.
Your Internal Audit Team
This PowerPoint presentation helps you explain to others in your organization what they can expect from your internal audit team.